Reinventing language learning

Helping an indie video game studio ideate engaging gaming experiences

For this project I ran a series of design thinking workshops and helped the team at Wibbu to create a new user experience for their Ruby Rei game.

Our main goal was making sure we provided a more compelling engagement experience for Ruby Rei’s players and improved the time spent on the game.

Design Thinking

In truly lean and agile fashion, we involved everyone in the studio and using a combination of brainstorming methods and sketching exercises we collected the best ideas to improve Ruby Rei.

UX Research & Design

After completing the workshops and collecting the best ideas I teamed up with Wibbu’s product team members to conduct the user research and create a new UX and product strategy for Ruby Rei.

User Flow

The new UX introduced a complete new set of in-game interactions and more contextual feeback of the player’s language learning progress across the entire journey.